Once the brand name had been resolved to TFA rather than Tristan Fitzgerald Associates and the brand tidied up to reflect this change and rolled out to stationery and signage, the next task was in updating the website which tends to be the first point of call for any potential clients and key in establishing credibility and experience.
The new website was completely redesigned from the ground up, with increased focus on showcasing the positive results that TFA have achieved for their clients, profiling the types of organisations that they work with and detailing the types of projects that they have undertaken. Focus is also given to the key members of the TFA team and the team members have written several whitepapers and thought pieces, housed in an insights page that are available to download as PDF files. We were also involved in creating the design style for these insight pieces and setting out the documents.
The new website features an increase in calls to action in order to place the appropriate focus on the site being an important lead generation tool for TFA.