Getting the word out there.
All brands need presence and we delivered a series of customer touch points to build brand equity and encourage sales. Firstly, press advertising engaged the target market with hero photography of popular models. A product brochure, called ‘Your Cosy Catalogue’ acted as a potential follow up piece.
We faced an interesting challenge with how to mail fabric samples. This is a crucial stage in the buying journey with the potential for a high percentage of drop out as savvy customers seek swatches from multiple companies. We were also asked to ensure the pack was a one piece item to reduce waste and ease the time involved in packing and mailing. We created a pack with mini guides to engage the customer and entice them to return to the site. We also included a complimentary, luxury brand tea bag to playfully encourage the customer to fully explore the contents at their leisure.
Central to the Willow & Hall brand identity is a homely, illustrated style and we developed brand assets to bring the content to life, explain how products work and provide the brand with an informal yet select personality. The office dog even became a key asset in the visual style, regularly making an appearance in illustrated form.