From the Archive: North Somerset Community Partnership
North Somerset Community Partnership is an employee-owned social enterprise, set up in 2011. They provide NHS community health services within an environment where they may compete for contracts and provide other services to the community. We were initially approached by NSCP to deliver their first ever annual report. We subsequently have worked with them to develop and implement branded communications and key strategic campaigns. As a new type of provider in North Somerset, we’ve been heavily involved in raising public awareness of the brand. Examples include their Minor Injury Unit which gives the community a convenient, local alternative to A&E for which we developed an engaging teddy bear character to front the campaign. We also work on internal communications such as their magazine, Pulse, to foster corporate and employee cohesion.
Raising awareness of vulnerable groups
We were asked by NSCP to deliver their Lend A Hand campaign. The purpose of the campaign was to raise awareness of vulnerable groups, such as the elderly, in your local community during the winter period. Their aim was to encourage people to pledge 15 minutes a week to helping a vulnerable neighbour at a time of the year when illness and loneliness can be acute.
Working within key brand guidelines to tie-in with the national Stay Well This Winter NHS campaign, we developed a brand identity which made reference to the Lend A Hand name. This was developed into a poster and online campaign. A PR campaign was also undertaken which featured services such as Avon and Somerset Police and celebrities from local radio to encourage engagement with the initiative and raise awareness.
"Bob has helped shape the NSCP brand and drive forward key external and internal marketing campaigns. The work produced is exceptional and always meets the brief. I would recommend Bob highly!"
Communications & Marketing Manager, NSCP