Understanding the Essence: Brand vs Logo
We all know what a logo is – we see them every day. But how is a logo related to brand and if they are not the same thing, what does 'brand' mean? Here we explain what you need to know to establish a successful brand in your marketplace.
6 reasons why good Graphic Design is important to your business
Graphics are an undeniable part of our everyday life. Graphic design is present in books, posters, websites, newspapers, branding, etc. It is the visual representation and face of your business, attracting customers to your brand if done well or equally driving them away and into the welcoming arms of your competitors if done poorly. Graphic design creates a mental positioning in customers minds and that’s why it is so crucial to people’s everyday lives.
Update your website – 7 good reasons you should
It is easy to underestimate just how important a sales tool your website is or can be. It is available to anyone at anytime, 24/7 and often your website is the very first sales touchpoint you have with a new client, and therefore the first impression potential clients get of your company. If what they’re seeing is unappealing, outdated, or just plain difficult to navigate around, they’ll quickly leave with a decidedly negative opinion of your brand, in which case it may be time to update your website. Remember that it takes about 0.05 seconds for users to form an opinion about your website, and that opinion determines whether they’ll stay or leave.
8 reasons why now is the time for that re brand
Your brand is a vital marketing tool, forming the core identity of your business. You can reduce your company's values, ideals, characteristics, and personality traits to your customers, suppliers, competitors, and employees. A well-executed branding strategy can give you an edge over your competition, generate customer loyalty, and build your client base. A brand that stands out, is relevant to your target market, and reflects what you stand for is essential.
The Bob Blog
Wisen SEN Mentoring
Bob Design & Marketing has just finished work on a new brand identity for Wisen SEN Mentoring.
Clarity Website
Bob has recently completed work on the website for Clarity, the brand that provides consumer credit solutions to the business sector.
Bible Society Internal Welcome Guides
Bob has been working closely with Bible Society after their re-brand. Our latest project has been to create a set of welcome guides for new employees that reflect the new brand guidelines.
Branding
Piercefield Oliver re-brand
We've been working with Cheltenham based financial planners on a re-brand and re-positioning exercise to better position them for growth and to widen their appeal to the market segments identified for targeted marketing campaigns.
Telenzo Carpets rebrand
We've just finished working on a re-brand for dutch Carpet brand Telenzo - a company with a long and rich history with over 100 years of experience, and have been producing carpets since 1918 in Genemuiden in Northern Holland.
A brand to provide Start-ups with a springboard into the future
We've created a new brand for a series of events by London Business School that are being staged for students, alumni and the public who are new to the entrepreneurship space. They can listen to talks from various experts, partake in a bit of networking and can feel comfortable having a good time with drinks and friends.
Web design
Clarity Website
Bob has recently completed work on the website for Clarity, the brand that provides consumer credit solutions to the business sector.
Piercefield Oliver website
We've been working with Cheltenham based financial planners on a website to showcase their experience and expertise and to reinforce the positioning we worked with them to create through their rebrand.
Helping Vistry to consult with local residents
Presentation graphics for a Planning Consultation given by Vistry to local residents in Bridgwater. The presentation, about the development of new build houses in North Petherton, is to be given at an upcoming public consultation meeting.
Graphic Design
Manx Tomkinson Consumer Sample Packaging
Manx Tomkinson is a carpet brand offering an extensive range of quality, value for money carpets for the consumer in the UK. Bob has recently worked with Manx to create new packaging for their sample mailer packs.
SAERI Annual Report
We have worked with the South Atlantic Environmental Research Institute (SAERI) for a number of years, recently completing work on their latest annual report.
Improved customer touchpoints for Kingsmead Carpets – new sample pack
As part of the work we've been doing with Kingsmead Carpets high on the agenda was improving the customer's buying experience. The first physical interaction customers are likely to have with the brand, are the carpet sample mailer packs.
