Blog

How social media has changed the way we brand

11th May 2017

Having come a long way since the days of MySpace, social media is no longer considered a tool used to receive constant updates about your friend’s pets. In the modern era, social media is being used for a number or different purposes, by individuals, brands and businesses. Going far beyond the massive changes social media
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Why website design matters

24th April 2017

Most businesses have websites these days, but there are still many who haven’t quite achieved the results they might like and quite often, this can be down to the design of the website. A strong SEO strategy is imperative for a website, but the design and layout are also extremely important. If your design is
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The importance of branding without boasting

18th April 2017

Some would say that there is a very fine line between branding yourself and boasting and it is important to tread carefully with this. When you brand your business, you are promoting what you do; but this doesn’t mean that you need to be over the top or in people’s faces about your success. You
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Why branding is important to consumers

18th April 2017

In today’s digital world, where the internet is inescapable, marketplaces are getting more and more crowded. It is in these instances where a brand really comes into its own. There are several reasons why brand strategies have become so important, especially where consumers are concerned. The three top reasons for this are as follows: 1.
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How to apply your brand throughout your company values

11th April 2017

Living and trading in a global marketplace, where goods and services are bought and sold outside of local and national boundaries, places the ownership of an easily identifiable brand among the most valuable assets any business can possess. “Coca-Cola” is famous all over the world, yet without proper branding, the words Coca-Cola would be meaningless.
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