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Bob rebrands the Institute of Financial Planning

After winning a competitive pitch and then completing a consultation process with the board members of the Institute of Financial Planning we’re delighted to give you a sneak peak of the new rebrand we’ve just completed. There are logos for the IFP itself, for member organisations that have earned the right to be accredited Financial Planning Firms and for individual paraplanners with the required skills and qualifications to be accredited by the IFP. Each has their own distinctive colour palette that works alongside the IFP blue and these 3 new brands will be rolled out across all of the IFP’s print and online publications in the coming month or so. Next step in this project will be to start work on a set of brand guidelines that can be used to bring consistency to all of the IFP’s marketing materials, whether online or offline. This document will feature colour references, minimum sizes, exclusion zones, fonts for internal and external use, guidance on layouts and how to use the accreditation brands with the main brand.

Look out for a full case study soon.