How we helped build a brand for a property empire which expanded so rapidly its owners achieved financial freedom in just 9 months

Key facts

£4M

Property value

£475K

Profit per annum

20

Properties in 5 years

The brief

GPs Tim and Klare came to us at the beginning of a whirlwind journey. They came to us looking for a new brand identity and website design to take their venture to the next level. Their property development business had a business model whereby they would be purchasing large tired properties and renovating them to turn them into Houses in Multiple Occupancy (HMOs). Once the properties had been transformed into cosy elegant homes and and fully let to students and professionals, the business model was to reinvest the profits into purchasing the next property and repeating the process over and again to create rapid growth. The problem was that their homemade brand was severely limiting their potential to appeal to the correct market.

The task for us was relatively simple, create a brand that reflected the desirability and high standards of the accommodation that was being created by TIm and Klare and to provide a web platform for them to document the before and after transformations of the properties, market the available rooms and offer a ticketing system for tenants to log any maintenance queries online.

 

The response

Our initial discussions quickly identified a need to develop a brand which matched the luxury properties being offered by Strawberry. We created a new brand identity which features a logo which consists of an arrangement of circles to represent a stylised strawberry and clean, crisp typography suggestive of professional, quality services. The circular device is repeated elsewhere to provide a visual link with the main logo.

The website allows potential tenants to search in a flexible way by area, postcode or via a map. It’s also a useful resource for existing tenants, allowing them to log any maintenance issues with a ticketing system, automating that process for Strawberry, reducing admin time and cost and increasing response times. The team at Strawberry also offer mentoring to other people seeking to enter the property renovation market and we were also able to include a section on mentoring which has become an important extra revenue stream.

The benefits

Tim and Klare have utilised the brand and tools that we created for them to maximise the potential of their business, rapidly achieving complete financial freedom and amassing a property empire worth £20 million in a matter of 5 years. These properties bring in a handsome yearly income of nearly £500k while continuing to increase in value as assets.

Since launching the website, the properties have been fully occupied and Strawberry have managed to build up a long waiting list of interested parties eagerly awaiting a property to open up or for the next development to become available. The maintenance ticketing system ensures the tenants are well looked after should any issues arise and all in all this start-up has become a fantastically well-oiled machine.

"Bob has transformed our identity from the homemade effort we were using to begin with. We now have a fantastic brand that totally reflects our business ethos and a flexible website that will continue to support the company's rapid growth."

Director, Strawberry Property

Get Started

If you have a business idea you want to get to market and have confidence that the tools we provide will enable you to hit the ground running - call Bob today on 0117 973 9326 or complete the form below.