Re-branding for prominent local care home

Osborne Care Homes runs a group of dementia care homes in North Somerset and South Wales. We were approached to create a new brand identity, websites and associated printed materials for the care home group.

Osborne is a small but expanding group and as they were planning to add a further care home to their portfolio it was the perfect moment to reconsider their brand. Osborne’s bold vision includes continuing to enrich lives, developing their group and staff, innovating and making a difference every day. New brand values were our starting point for a new, fresh colour palette and we designed a series of brand marks for each of the homes, reflecting the local setting. The overlapping, angled shapes represent the idea memory and are reminiscent of scattered photos. This is inspired by our designers seeing how resident’s photos are used throughout the homes to aid memory. This is summed up in a new strap line: ‘Making Memories Together’.