The brandmark features the words sustainable and Failand, lined up in such a way that the two letter I’s are aligned. The brandmark was then animated, so that these letter I’s would fade out and be replaced by a tree as it grows up from the ground and gently waves from side to side.

This brandmark has been rolled out to the consultation website (which we’ve also developed ( and various pieces of printed literature to go to residents, stakeholders and local council members.

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