The brandmark features the words sustainable and Failand, lined up in such a way that the two letter I’s are aligned. The brandmark was then animated, so that these letter I’s would fade out and be replaced by a tree as it grows up from the ground and gently waves from side to side.
This brandmark has been rolled out to the consultation website (which we’ve also developed (sustainablefailand.co.uk) and various pieces of printed literature to go to residents, stakeholders and local council members.
