Building a brand for sustainable house building in Failand

Through our ongoing relationship with Community Consultants TFA, we were asked by property developers Harrow Estates (part of the Redrow Group) to create a logo to promote to the residents of Failand that they are a responsible and sustainable house builder and that sensibility will be at the fore of their potential plans for a new housing development in Failand, Bristol.

The brandmark features the words sustainable and Failand, lined up in such a way that the two letter I’s are aligned. The brandmark was then animated, so that these letter I’s would fade out and be replaced by a tree as it grows up from the ground and gently waves from side to side.

This brandmark has been rolled out to the consultation website (which we’ve also developed ( and various pieces of printed literature to go to residents, stakeholders and local council members.