Building a brand for sustainable house building in Failand

Through our ongoing relationship with Community Consultants TFA, we were asked by property developers Harrow Estates (part of the Redrow Group) to create a logo to promote to the residents of Failand that they are a responsible and sustainable house builder and that sensibility will be at the fore of their potential plans for a new housing development in Failand, Bristol.

The brandmark features the words sustainable and Failand, lined up in such a way that the two letter I’s are aligned. The brandmark was then animated, so that these letter I’s would fade out and be replaced by a tree as it grows up from the ground and gently waves from side to side.

This brandmark has been rolled out to the consultation website (which we’ve also developed (sustainablefailand.co.uk) and various pieces of printed literature to go to residents, stakeholders and local council members.