Adapting to marketing trends is all part of the business we’re in – making sure we’re putting your business goals and objectives at the forefront of the work we do.
There is a lot that goes into making sure we are at the top of our game, and a lot of that comes down to learning from the past, seeing where the market is heading and making sure we make the changes to suit. In this article, we’re going to be looking at the new copywriting trends you can’t afford to ignore in 2015, and some writing tips to make sure you’re putting your business in the best possible position to succeed this year.
Limited attention spans – get to the point
It’s no secret that consumers today, of any product, have a very limited attention span. This not only means you need to pick the right words, but you also need to get to the point quickly. Use as few words as possible to say what could be said with many. Ensure your consumers get the message and digest the information you’re trying to put across as quickly as possible.
Tie your copywriting in with user experience
As well as consumers today being savvier, they are also pickier when it comes to what they expect from user experience. Copywriting not only needs to sound and read right, it needs to look right, and user experience today plays a big part in how people choose which companies to go for. Make your typography stand out in the right way, and make sure it’s in the right place. People will notice.
With Google recently announcing that an element of their algorithm will be dedicated to mobile capability and design, your copywriting needs to look right on a small screen. There’s no point putting together paragraphs of the best copy you’ve ever written if people can’t read it in a small screen. Use the right font, stay short and simple, and always consider how your copy will appear on mobiles.
How many words do you need?
This is hardly new, and we’ve seen people talk about this for years with regards to content marketing, but it really still holds true in 2015. Do you really need to pack your website full of great copy when an image or graphic can say the same thing? With Instagram rising in popularity exponentially, and social media definitely taking a turn towards the visual, many businesses are opting to use an image or a well captured photograph in the place of words. Copywriting now requires the ability to think about the bigger picture, and how your words appear around images and graphics you choose to use.
Make time for changes
Content and copy needs to be fresh. We all know that, but it’s amazing how many businesses out there have the same copy in place from years ago. Make time for new copy, and make time to be spontaneous in the way you put together and share copy – it’s all very well having a well thought out copy strategy and plan for the next 12 months – but this means nothing if you can’t change or add copy ad-hoc dependent on outside influences or changes.
If there’s one thing we can be sure of when it comes to copywriting, it’ll still be one of the main marketing techniques for years to come. Since the pioneering advertising executives of the 1950s and 1960s, creative copy has been at the forefront of marketing techniques for businesses around the world. Making sure you stay one step ahead of the game by adapting to trends and changes will always put your marketing in the best possible position to succeed.