‘Tis the season of spending and making sure a proportion of customers are spending their money with you!
Christmas is an important time of year for any company and ensuring your brand & marketing campaign is at the forefront of people’s minds is even more so! Christmas may be just around the corner, but it’s not too late to get that Christmas campaign rolling. Here are six quick tips to maximise your brand through the festive period.
1. Be mobile and tablet friendly
Year-on-year mobile and tablet sales are breaking records from the year before and every year is The Year of the Mobile, with 2014 being no exception. Making sure your whole site is easy and accessible on all platforms is essential for buyers (especially for browsing without significant others and kids finding out!)
2. Who is your brand’s target audience?
Christmas is an interesting time of year, where you’re not really targeting your usual customer, but their parents, boyfriends, girlfriends, brothers, grandparents etc. Hiring a graphic designer to help create something that will catch the right eye is not only important, but paramount to a Merry Christmas.
3. Sharing is caring
Social media is one of the biggest marketing tools at your disposal, and it’s free! Create a Christmas giveaway, come up with your own #hashtag or share great content about you, your brand, and your brand values through all channels.
4. Be convenient
People are in a rush at Christmas, so making the buying process as simple as possible is sure to swing more than a couple of people in your direction. Free P&P or gift wrapping could be the difference between a sale and a potential client clicking off your page. It will also keep you in their mind for next Christmas!
5. Urgency!
Letting people know that there are only two weeks until Santa lands his sleigh on your chimney will remind people that they don’t have long to buy up all those last minute gifts. Having a social media advent where you have a different offer on every day of December is a great way to gain traction, sales and awareness.
6. It’s not all about Christmas day…
Last year, online sales on Boxing Day were over 40% higher than in 2012, and are set to do the same again this year. Plan your brand strategy to include key-dates after Christmas day so that you don’t miss out on the age-old tradition of shop-till-you-drop to burn off those Christmas Day calories (or extra ££s on the credit card…)