After creating a fun new brand for startup Alpaca Wool Brand Mama & Moon, we were asked to work our magic again for the design & build of a new website. This small e-Commerce site allows them to sell their Hand Classed 100% Australian Alpaca Wool.

The amount of people taking up knitting as a new hobby during the Covid lockdown has created a strong market for quality wool products. A bit of design magic (creating a set of illustrations that explained the quality and benefits of the product), coupled with some basic Woo-Commerce integration and lovely photography has enabled us to quickly launch this website on a shoestring budget. We were able to get the product to market in a couple of days and provide a vehicle for online sales to leverage an expanding market.

The clever part is that selling the wool is the monetisation of a by-product. The main company (Walkley Fields Alpaca Stud Farm) breeds alpacas for sale. The wool that is generated when the alpacas are sheared is now sorted and sold to be made into all sorts of wonderful products by a vibrant knitting community. The Design & build of a new website has increased sustainability and helped to reduce waste at the stud farm.

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