Historically, the Founders’ Book has been a printed document. This no longer fits in with the fast-moving and vibrant London tech ecosystem. They turned to us for a low-cost solution to digitising the book, turning it into a website.
London Business School has been championing entrepreneurship for over 40 years. Over that time, students have created thousands of new ventures; many resulting in brilliant businesses and all in great learning. The Founders’ Book marks the first time anyone has created a compendium of these journeys. It’s a fantastic initiative, serving at once to celebrate their founders and tell their stories. It shows that the School provides wonderfully fertile ground for entrepreneurial thinkers.
The LBS Founders Book has only one mission – to bring visibility to the tremendous entrepreneurial talent at LBS. While helping talented entrepreneurs to showcase their visions, They want to give investors early access to what could become the next LBS unicorn. The Founders book is the vehicle to do so.
The design style of the website very much follows the London Business School style in terms of colours and fonts. We created a WordPress site that takes the essence of the printed version and expands upon it. Each start-up has its own profile page, linking directly to the founders’ Linkedin pages. This allows investors to very quickly learn more about the entrepreneurs behind the startups. New startups can also quickly upload their details and the submission can be monitored and approved by the site admins.
