What with Christmas being just around the corner, we thought it would be good fun to put together some interesting, possibly useful and sometimes trivial seasonal statistics for your enjoyment. We’re a big fan of infographics here at Bob and we know that a lot of you are too. They’re a helpful addition to your marketing efforts for many reasons.
Infographics Can Easily Catch Your Targeted Audiences’ Attention
We process visuals 60,000 times faster than text and studies show that although text and graphics as separate elements are an effective means of communication: ‘combining text and graphics allows brands to take advantage of each medium’s strengths and diminish each medium’s weaknesses.’ This in turn will make your marketing more popular. For example, websites that use infographics enjoy 12% more traffic on average than those that don’t.
Infographics Can Make Your Content Really Go Viral
Further research shows that for content marketing, materials with visual elements like compelling images or graphics can generate 94% more views than simple text or content that does not contain any images. The main characteristic of infographics is compelling visual content of course, which is something most would want to share through their own networks and circles of friends or colleagues.
Infographics Can Make Your Content More Understandable
On average, infographics are 30 times easier to process than text alone. With the amount of information consumed online and offline everyday your targeted customers will prefer small but relevant bits of visual information that they can easily understand and take action upon. Long lines and paragraphs of text may not be appropriate in all situations and often your audience will appreciate an infographic over and above the same information in text format.
Infographics could help you communicate more effectively with your customers in 2017. We can bring your communications to life and help with all your other graphic design requirements.
Get in touch for a chat today – we’d love to hear from you.