Blog, Digital marketing

Foundations of a good website

The whole world has gone digital, from your granny browsing Google to being able to shop for every little thing you could possibly need without ever leaving your home.

 

So it goes without saying that to be successful in a market that thrives on online sales and web traffic, a good web design is the cornerstone to building a good website. Fortunately, creating an online space that is both appealing and useful isn’t rocket science, but just common sense! Take a look at these top tips to designing and launching a website that will benefit both you and your customers.

1. Make a good first impression

If a user lands on your website and their first impression is, ‘ahhh! Too much neon text and cat gifs!’ they are sure to click straight off your page and back to their Google search results. Making a good impression by looking professional and smart is the first step to keeping new and even existing customers on your site and making a purchase. If design isn’t your forte, recruit a website design agency to create a seamless style that represents you.

2. Responsive design

Searches by tablet and mobile are now greater than any made by desktop and these numbers are only sure to grow. By making a website that adapts to any platform, you are not leaving anyone out and encourage more people to keep coming back to you!

3. Ensure an easy nav

Users don’t want to land on a website and then need an OSMap and a compass to navigate around your site. Make sure links are clear and simple to find so that your great content, products and services aren’t buried under lots of clutter.

4. Call to action!

Making key selling points obvious to anybody who lands on your page is the best way to gain their interest. It’s also a great idea to have call-to-actions wherever possible – buttons like book now, call us today and buy! make it easy for customers to click and find their way in the shopping basket. If buying is difficult or complicated users will soon get bored and find somewhere else to spend their money!

5. Be contactable

Phone numbers and customer service email addresses should be easily accessible. Having your company number on every page will make contacting you simple for customers and will prevent them having to hunt for it.

6. Content, content, content!

It’s a modern-day cliche that content is king, but in the world of search engine rankings, content really does come up trumps. Well-written and informative buyers guides and content on-site will not only keep people on your site, but will boost your Google rankings if done right.

7. Keep an eye on site-traffic

By keeping an eye on where customers come from and what content or products are the most popular, you can produce or even market more of the same. The beauty of websites is that you can see exactly where people are coming from!