Bringing in a new year is the most natural time to take a step back and have a look at what can be done better in the next 52 weeks. Whether it’s quitting smoking or actually joining the gym and sticking at it or even just seeing your mum more, there’s always something we can do better.

In the world of marketing, there is no better time than when everyone stumbles into the office, slightly chubbier than when they left before the holidays, to revamp this year’s marketing strategy.

Not sure where to start? Here are four New Year Marketing Resolutions to get you going.

Be experimental
We live and work in times that change so fast we don’t even see it happening. Planning a certain amount of experimental marketing into your yearly budget will allow for you to keep up the pace and not get stuck into the well-trodden path of your standard marketing techniques. With experimentation, you’ll win some and you’ll lose some, but working with an attitude that things are changing is a great way to keep fresh-thinking growing.

Go mobile
You’ve read it here once and you’re about to read it here again – mobile and tablet browsing is overtaking desktop by higher percentages every year. Make your website responsive so it looks and feels good on any and every device that your users are likely to be shopping on. This will reach out to more people than you already do if you’re only desktop friendly and will increase sales!

Social so serious
Social media isn’t just for engaging and sharing personal stories anymore; it’s now a vital marketing tool that has an incredibly wide audience. Sales messages are now mixed in with political debates on Twitter, offers on the same newsfeed as your best friend’s new baby on Facebook and in every Pinterest board out there. Take your marketing strategy to the next level in 2015 and make sure you take social media seriously.

Use data
Collecting data is no longer enough for marketers – try and leverage any data you have and use it to make decisions on campaigns. Using data will show you and your company how campaigns are working in real-time, meaning that you can change your approach in the future depending on what has and hasn’t worked.

If you would like any help & advice with marketing to help bring in the new year, please visit our marketing page or call us on 0117 973 9326

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