They do like to give us a challenge and this time, their challenge to us (thanks guys) was to come up with infographics that they could use on their website and in presentations where they’re looking to procure funding to help communicate the breadth of their offering.
As you probably know infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by using graphics to enhance the human visual system’s ability to see patterns and trends. Infographics are widely used in the age of short attention span.
We created an infographic that broke down the business west offering into 3 distinct sections; The Story of Business West; Support for Business; and Voice of Business. These endeavour to showcase Aims/Awards/Reach, Services & Impact, providing an at-a-glance guide to Business West.
As well as being used on the website, the infographics have been utilised as a marketing tool, helping Business West in their credentials presentations when looking to procure funding for the latest business initiatives.
“Both Wayne and Stuart have an ability to make something complex easier to understand through design and they always seem to go that extra mile with enduring good humour.”
Marketing Director, Business West