The collective decision was to base the brand around a hedgehog persona, imbued with the brand values of customer care, helpfulness, fastidiousness and patience. We explored a range of visual approaches for how the hedgehog character may be represented but it was eventually decided to build synergy between the footstool and headboard brands and the character was designed to work in harmony with the sister enterprise. The new hedgehog character is named Harriet and we began to look into applying the new look and feel. We’ve also been working closely with the Footstool Workshop team to design the website UI. We are in the process of creating a swatch mailer, to elevate the customer experience when receiving their fabric samples, press advertisements and social media assets.