When we were approached by South West Upholstery they had a very specific brief in mind, they had identified 10 key sectors that they work across and were looking to purchase mailing data of local companies in those sectors and send out a pack in the mail showcasing what they offer for those specific industries.
What they didn’t know was how that pack should look or what it should include. We pitched the idea of an outer mailing envelope printed in a visually arresting fabric pattern to create impact, featuring a 16 page brochure telling the SWU story along with a custom postcard showing how they can help alleviate pain points and the services they offer which would be industry/sector specific.
The end result is a lovely looking pack which has quickly helped to generate a number of new enquiries and accounts across a variety of local customers. The packs are also being used in their shops (minus the industry postcards) to showcase their offering the domestic market too.