Following the unveiling of its Firefox OS smartphones, Mozilla, in collaboration with branding agency Wolff Olins has recently debuted a striking new brand identity for its mobile operating system. Accompanied with the empowering slogan “Blaze Your Own Path”, the new identity features The Fox, Firefox OS’s feisty ambassador, that symbolizes the platform’s dedication to progress and freedom on the web.

Definitely what you’d call colourful, and a good extension of the brand from Desktop to Mobile, we’d be interested to know what you guys think.

View more images of the new Firefox OS branding at Design Taxi