We’ve just finished work on designing and building a new website for Piercefield Oliver which provides an excellent opportunity to showcase their expertise and attract potential clients. Here are some key elements and considerations that were included in the website:
Clear and User-Friendly Navigation
We worked with the Piercefield Oliver team to ensure the website’s navigation is intuitive and user-friendly. content is organised around the main financial pain points and stages of people’s lives (bereavement, divorce, family financial planning, estate planning, retirement, savings, pensions, wealth management, and family trusts). This will make it easy for visitors to find the information they are looking for.
Insightful and Informative Content
The website is populated with high-quality and relevant content that demonstrates Piercefield Oliver’s expertise. This includes blog posts, articles, guides, and other resources that provide valuable knowledge and insights on various financial topics. Solutions pages were created for each major stage of life, where visitors can find comprehensive information and solutions related to their specific situations.
Showcasing Podcasts and Video Content
We also made sure to feature the podcasts that Piercefield Oliver have been creating on the website. This was categorised and inserted into the relevant solutions pages, additionally, new video content was added to add depth and relatable insights to the financial topics discussed.
Engaging Visuals
We used diagrams strategically throughout the website to enhance the content and make it more appealing to the younger demographic. Eye-catching images, infographics, stats and videos make the content more engaging and shareable.
Call-to-Action (CTA) and Contact Information
It was a key requirement to include clear and prominent CTAs throughout the website to encourage visitors to get in touch with Piercefield Oliver for further discussions. We tried to make it easy for potential clients to contact them by providing multiple contact options, such as a contact form, schedule an appointment calendar link, email address, and phone number.
Testimonials and Success Stories
We utilised client testimonials and success stories to build trust and credibility. These real-life experiences help to reassure potential clients and demonstrate the positive outcomes Piercefield Oliver has achieved for their clients.
Transparent Processes
Financial discussions are scary for many. We tried to address the potential fear or uncertainty that comes with discussing finances by including details on the processes involved when working with the team. The hope being that explaining the steps and what clients can expect during their financial advisory journey can help alleviate barriers to contact.
The new website has been well received by both Piercefield Oliver and its clients with an increase in enquiries quickly being noticed upon launch.
