We’ve been working with a great new client who make fantastic playspaces for young children to play in. These bespoke play areas can now be found in luxury hotels, shopping centres and large private residentials all over the world. Tigerplay have changed beyond recognition since they started and realised it was time that the branding grew up a little to match the offering they now present to their clients. They approached us to work with them to retain the essence of the brand evolving it into a new marque to take the company forward and create a brand image more in sync with their target market.
The main brand font was retained and tidied up, we utilised a Captial T for a slightly more sophisticated feel and tweaked the kerning and some of the letterforms. The paw print was re-imagined and repositioned in front of the logotype and a subtle tiger print texture was created to be used as a brand asset.
The result retains the essence of the original brand, keeping the youthfulness and enthusiasm but presents the company and its offering in a more sophisticated way, more in-keeping with the kind of work they now undertake.