Aspirations Financial Planning

Rollout of a new brand for Bristol-based financial planning company with big aspirations


Aspirations Financial Planning




Graphic Design
Web Design

Company Size

11-20 Employees

The Challenge

Having just been through an expensive rebranding process with a large agency, Aspirations turned to us to provide a more cost-effective rollout of their new brand to their printed materials. We’d worked with their marketing manager when she was at her previous company Hartley Pensions, so we were known to be a safe pair of hands to implement the new brand. The main requirements for the rollout of the new branding were 2 brochures, a client folder, and some of the more basic items such as letterheads, comp slips, business cards and email footers.

Aspirations brand palette

Aspirations Green


Aspirations Blue


Aspirations Grey


Bright Green


Aspirations Lilac


The Solution

We created 2 brochures to help the advisers to talk clients through the process and benefits of sound financial planning, along with the services provided by Aspirations to underpin this. We also created a lovely fabric over board ring binder featuring a while foil on the cover for clients to keep all of their important documents together. Lastly, we rolled out the brand to create some new stationery items such as business cards, compliment slips and letterheads.