Aspirations Financial Planning

Rollout of a new brand for Bristol-based financial planning company with big aspirations

Client

Aspirations Financial Planning

Industry

Financial

Services

Graphic Design
Web Design

Company Size

11-20 Employees

The Challenge

Having just been through an expensive rebranding process with a large agency, Aspirations turned to us to provide a more cost-effective rollout of their new brand to their printed materials. We’d worked with their marketing manager when she was at her previous company Hartley Pensions, so we were known to be a safe pair of hands to implement the new brand. The main requirements for the rollout of the new branding were 2 brochures, a client folder, and some of the more basic items such as letterheads, comp slips, business cards and email footers.

Aspirations brand palette

Aspirations Green

#035E54

Aspirations Blue

#57E0C2

Aspirations Grey

#BFBFBF

Bright Green

#D9E021

Aspirations Lilac

#BA9CC9

The Solution

We created 2 brochures to help the advisers to talk clients through the process and benefits of sound financial planning, along with the services provided by Aspirations to underpin this. We also created a lovely fabric over board ring binder featuring a while foil on the cover for clients to keep all of their important documents together. Lastly, we rolled out the brand to create some new stationery items such as business cards, compliment slips and letterheads.