As easy as one, two, three.
Our initial brand positioning sessions established that the market place was ripe for a company that emphasised impeccable service and a high level of professionalism. Bateman Skip Hire wanted to be positioned primarily as a domestic consumer brand. Our research indicated the target audience looks for the simplest solution in the region, with the very best level of service for a great price.
We began crystalising this into a set of four brand value statements which would inform all our other work. From there we created a strap line that summarised the simplicity and efficiency of the brand: Book. Fill. Gone. This was combined with a revised brand name, Bateman Skips, and an identity which communicated a highly professional image, free of any artifice, but friendly and approachable.
We subsequently developed brand awareness for Bateman Skips through advertising at local sports stadiums, billboard sites, vehicle wraps and on-site signage.