Bath Abbey

An engaging visualisation of the restoration project for visitors to Bath Abbey.

Client

Bath Abbey

Industry

Religion
Tourism

Services

Graphic Design
Illustration
Signage

Company Size

11-50 Employees

The Challenge

Bath Abbey asked us to help create the visuals for their Footprint project – a transformative programme of interpretation, sustainable energy and capital works that will provide new and restored spaces for all the users of the Abbey. Our task was to help the public understand the project while the work was underway. We are asked to create a series of designs to be used externally, on printed materials and online. A visual representation of the project showing the Abbey and the spaces to be refurbished or created was required. Naturally, the designs needed to be visually engaging and informative about the project. We felt there was also an opportunity to draw on Bath Abbey’s story to provide an educational element. The Abbey had indicated that a young audience was equally important in this exercise as adults, so something to engage the whole family was the answer.

Bath Abbey brand palette

Abbey Blue

#304053

Abbey Gold

#ADA166

Brown

#5F5347

Light Blue

#6A9CB6

Lilac

#8281A5

Orange

#E07758

It has been a great pleasure to work with Bob and Ill certainly be recommending and finding opportunities to work with them again in the future. The new leaflets went down so well with families. We estimate usage rose about 50% compared to the same time last year.

Head of Interpretation, Learning and Engagement, Bath Abbey

The Solution

Our solution was to find six historical characters from Bath Abbey’s past and team them up with the six aspects of the Footprint project. For example, Abbess Bertana, from early in the Abbey’s history, showed visitors how the refurbished Worship Spaces will look. John Harvey, a 16th Century stonemason known to work at Bath Abbey, explained how the stone floors would be repaired. Once we had agreed on this concept with the Abbey we created a series of character illustrations and accompanying visualisations of the new spaces. Educational content was incorporated in mini descriptions of each character, allowing visitors to learn about the people as well as the place. Once the main graphic elements were all completed, Bath Abbey asked us to design a series of large format graphics to be used as hoardings that run around the perimeter of the Abbey during the building and restoration works.

The historical characters were used in playful ways to encourage visitors to interact and find out more. Large scale reproductions of the characters allowed for selfie opportunities. We also provided Bath Abbey with a range of graphics for print and online use. This gave them all the tools they needed to promote Footprint throughout the various phases of work. The Bath Abbey team were delighted with the concept and reported the characters as going down a storm with the public. The designs have subsequently been used in visitor leaflets and are set to become an ongoing part of Bath Abbey’s marketing assets.