Transforming the Abbey.

We were contacted by Bath Abbey inviting us to submit proposals for their Footprint project. Footprint is a transformative programme of interpretation, sustainable energy and capital works that will provide new and restored spaces for all the users of the Abbey.

Our task was to the help the public understand the project while the work was underway. We are asked to create a series of designs to be used externally, on printed materials and online.

Drawing on Bath Abbey’s history.

Bath Abbey required a visual representation of the project showing the Abbey and the spaces to be refurbished or created. Naturally, the designs needed to be visually engaging and informative about the project. We felt there was also an opportunity to draw on the Bath Abbey’s story to provide an educational element. The Abbey had indicated that a young audience was equally important in this exercise as adults, so something to engage the whole family was the answer.

Our solution took six historical characters from Bath Abbey’s past. We teamed them up with the six aspects of the Footprint project. We also aimed to find characters that had a relevance in some way to the various aspects of the project. For example, Abbess Bertana, from early in the Abbey’s history, showed visitors how the refurbished Worship Spaces will look. John Harvey, a 16th stone mason known to work at Bath Abbey, explained how the stone floors would be repaired.

Once we had agreed this concept with the Abbey, we created a series of illustrations of the characters and the accompanying spaces, to bring the idea to life. The history aspect was incorporated by including a mini description of each character, so visitors could learn about the project and the people simultaneously.

Launching the project.

Once the main graphic elements were all completed, Bath Abbey asked us to create a series of large format designs. These were for use on site during the building and restoration works. We created a set of hoarding graphics to run around the perimeter of the Abbey. The historical characters were used in playful ways to encourage visitors to interact and find out more. Large scale reproductions of the characters allowed for selfie opportunities. We also provided Bath Abbey with a range of graphics for print and online use. This gave them all the tools they needed to promote Footprint throughout the various phases of work.

The Bath Abbey team are delighted with the concept and are reporting the characters asgoing down a storm with the public. The designs are likely to be used in more promotional materials in the future and become an on-going part of Bath Abbey’s promotional assets.

“It has been a great pleasure to work with Bob and I’ll certainly be recommending and finding opportunities to work with them again in the future.”

Head of Interpretation, Learning and Engagement, Bath Abbey