Over the past 20+ years we’ve proud to say we have worked closely with the marketing department at Business West to helping them rationalise, grow and develop the Business West brand and how it is used and perceived. Business West also partner with a variety of different organisations in covering their remit of business Support. We're proud to have worked with several of these partner organisations through business west to supply graphic design input on a wide variety of UK and multinational tactical campaigns including infographics, brochures, directories and prospectuses, all while retaining the individual brand's own styles where appropriate.

Click a logo to see how we've helped Business West to promote and support these great schemes

Great British Food Programme

We've been asked by Business West to help them create promotional material for the Great British Food Programme. An initiative to help UK food and drink businesses promote and sell their wares in China.

We’ve created online and printed materials with a strong emphasis on bold infographics that explain how the programme works – connecting buyers and sellers via the massive Chinese smartphone app ‘We Chat’.

Innovate UK Tech Visits.

In partnership with Business West, Innovate UK have been organising a series of trade visits to help UK businesses to promote and export their goods and services within Asia.

Each visit requires an accompanying booklet that profiles the attending companies as well as providing details of the main contact on the visit. The booklets are always needed on a tight turnaround as attendees are often only finalised a matter of weeks before the visit. They are also multilingual, with English from the front cover until the middle, and then if you flip it around, Chinese or Korean language from the back cover to the middle, certainly challenging but we do love a good challenge and as a bonus we’ve become proficient at working with Chinese and Korean language along the way.

UKTI Medium Sized Business Programme.

We worked with UKTI South West to design and produce the first edition of the Medium Sized Business (MSB) e-Book. UKTI in the South West are currently advising and supporting approximately 180 medium sized businesses and we created a profile of each member company detailing their service offering, their operating sector and the sectors they supply into.

The aim of the e-book is for UKTI’s International Trade Advisers to use it as a discussion point when meeting with potential buyers/businesses in their market. Making it easier to quickly profile suitable trading partners and have their contact details at their fingertips. The e-book was a great success for the MSB members, yielding significant assists and business wins, as well as helping the UKTI to swell membership of the MSB by 145% in just 5 months.

Skills West Prospectuses

A ‘one stop’ free impartial skills advice service to help identify and tackle skills gaps in your business and connect you with local and national training providers to ensure you get the most relevant, quality training. This service is a partnership with the Western Training Provider Network and local and national training providers.

We’ve worked with Skills West to produce 12 Annual Local Sector Skills Statements. These documents report on local sector knowledge and expertise and feature infographics and useful snippets of information about the current state of those 12 industries from an employment and skills perspective. These documents have been designed for education providers and businesses to inform decisions and identify objectives for investment in training and development of curriculums.

Innovate 2 Succeed Brochure

Innovate2Succeed is an intensive coaching programme designed to stimulate innovation in business. The programme supports high growth businesses wanting to introduce new technologies or processes to their business or those wishing to launch new products and services to their customers and markets.

We were approached to help their innovation specialists in creating a piece of marketing collateral as a leave behind when they go to visit these high growth businesses that would provide an overview of the analysis and strategic support available to them. The brochure uses a theme of childhood dreams as a visual metaphor – the young boy with his wooden and cardboard jetpack symbolising the high growth companies with dreams of making it big. These images are interspersed with infographics which help to explain various processes more easily. The innovation specialists have found the brochure to be a useful tool and it has been in high demand, being reprinted less than a month after its launch. The brochure makes use of 2 interesting infographics, the first explains how the programme works, using a visual representation of cogs fitting together to create the proverbial well oiled machine. The second illustrates the ‘innovation journey with a road winding its way through various stops along the way.

Making Innovation Happen

Enterprise Europe Network (EEN) helps ambitious businesses innovate and grow internationally. It provides expert advice and support for businesses looking to commercialise ideas and succeed in new markets.

There are lots of exciting companies in the South West that fall under this criteria and we were asked to create a brochure that Business West’s Advisers could use to engage with those companies and show the support that they can access through EEN. The brochure itself plays on a visual theme of children dreaming of what they want to be when they grow up, where the children are a visual metaphor for the companies as they grow. It showcases 6 main service offerings and how they can be accessed.

Extending your Global Reach.

Outside of London, the South West of England remains the only net contributor to the UK Treasury. The region’s business landscape is fiercely ambitious and diverse, boasting an innovative, creative, highly paid and skilled economy that is open to the world.

We were approached to create something bright and engaging to give out to Chinese partners (distributors, government clients etc.) that would illustrate what the South West is as a region. It was produced in both English and Chinese Language versions as part of the Extend your Global Reach campaign to promote links between China and the South West and firmly establish the South West as a key international player. It utilises a die cut suspension bridge shape through which images of the various treasures of the South West show through, as well as an infographic map showing the pre-existing links between China and the South West.

"Bob are a pleasure to work with. Nothing is ever too much trouble and no deadline is too tight. They make the complex easier to understand through good design and they always seem to go that extra mile with enduring good humour."

Marketing Director, Business West

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Let's talk