Business West
Brand Development

“A pleasure to work with for 10+ years. Nothing is too much trouble and no deadline is too tight. They do an extremely professional job at reasonable rates. Great design skills and excellent attention to detail.”

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The brief

Bob helped Business West streamline their various brands into one coherent identity via creation of a new brand guidelines document. This Brand development work helped to organise the Business West business into three main factions – Business West, Business West Chambers of Commerce, and Business West Chamber of Commerce Members. These factions needed their own brand identities, as well as uniting elements to provide cohesion. One of the main aims of the brand development was to enable Business West to become the brand focus, with the Chamber of Commerce member logos became ‘sub-brands’. The main Business West brandmark contains two triangles – a dark blue triangle and a bright blue triangle. The dark blue triangle depicts the Southwest of England. The bright blue triangle depicts the Bristol-Swindon-Gloucester triangle, which is the economic hub of the Southwest. This element remains throughout all three identities with the wordmark changing to represent the chamber or chamber member logos.

Bob produced a 28-page brand guidelines document to explain how the brand should be applied. The document specifies typefaces and colour and provides examples of proper and improper usage. The brand guidelines document can be used in-house and given to any external agencies to ensure a consistent look and feel of branded materials.

Over the past 10 years we’ve proud to say we have worked closely with Business West supplying graphic design input on a wide variety of print based campaigns, from brochures about The Initiative, Annual Reports for the Chambers of Commerce, Training Prospectuses, tools for the sales team to aid in the recruitment of new members to various campaigns based around exporting and International Trade. A few of our favourite projects have been a project to promote Business West’s Exporting Services, and one for Enterprise Europe Network where we were looking to appeal to High Growth Start up’s by juxtaposing imagery of children play acting what they wanted to be when they grow up. The imagery is very powerful and the brochure has been very well received, with the imagery going on to form a multi-channel campaign across web and exhibition graphics.