Business West

We're excited to to be helping with the roll-out of the Business West re-brand, their first in nearly 20 years.

Client

Business West

Industry

Business Support
Not for Profit

Services

Branding
Graphic Design

Company Size

200+ Employees

The ongoing challenge and solution

Over the past 20+ years, we’ve proud to say we have worked closely with the marketing department at Business West to help them rationalise, grow and develop the Business West brand and how it is used and perceived. We’ve supplied creative input on a wide variety of UK and multinational tactical campaigns including infographics, brochures, directories and prospectuses, all while retaining the Business West or Partner brand’s own styles where appropriate. Business West have a busy marketing department, we’ve worked hard to develop a firm relationship with them, seamlessly taking on projects where needed and lending our experience and expertise to create some lovely marketing materials We’re also delighted to be helping to implement the Business West re-brand throughout 2023 and beyond. The first items of which are a folder for their International Trade team to house carnet documents for the transfer of cargo internationally. We’ve also produced advertising for the Carnet service. Other items that we’ve created so far for the Business West re-brand have been branded promotional items such as mugs

Business West brand palette

BW Blue

#0000FF

BW Green

#96FF00

Dark Blue

#002882

Mid Blue

#0064FF

Light Blue

##08FFFF

Bob are a pleasure to work with. Nothing is ever too much trouble and no deadline is too tight. They make the complex easier to understand through good design and they always seem to go that extra mile with enduring good humour.

Marketing Director, Business West

Innovate UK Tech visits

Away from the Business West re-brand we continue to support them in creating materials for Innovate UK and UKRI, who organise a series of trade visits to help UK businesses to promote and export their goods and services within Asia. Each visit requires an accompanying booklet that profiles the attending companies and provides details of the main contact on the visit. The booklets are always needed on a tight turnaround as attendees are often only finalised a few weeks before the visit. They are also multilingual, with English from the front cover until the middle, and then if you flip it around, Chinese or Korean language from the back cover to the middle, certainly challenging but we do love a good challenge and as a bonus, we’ve become proficient at working with Chinese and Korean language along the way.

Great British Food Programme

We were asked by Business West to help them create promotional material for the Great British Food Programme. An initiative to help UK food and drink businesses promote and sell their wares in China. We created online and printed materials with a strong emphasis on bold infographics that explain how the programme works – connecting buyers and sellers via the massive Chinese smartphone app ‘We Chat’.

Extend your Global reach campaign

Outside of London, the South West of England remains the only net contributor to the UK Treasury. The region’s business landscape is fiercely ambitious and diverse, boasting an innovative, creative, highly paid and skilled economy that is open to the world. We were approached to create something bright and engaging to give out to Chinese partners (distributors, government clients etc.) that would illustrate what the South West is as a region. It was produced in both English and Chinese Language versions as part of the Extend your Global Reach campaign to promote links between China and the South West and firmly establish the South West as a key international player. It utilises a die cut suspension bridge shape through which images of the various treasures of the South West show through, as well as an infographic map showing the pre-existing links between China and the South West.

Making Innovation Happen campaign

Enterprise Europe Network (EEN) helps ambitious businesses innovate and grow internationally. It provides expert advice and support for businesses looking to commercialise ideas and succeed in new markets. There are lots of exciting companies in the South West that fall under this criteria and we were asked to create a brochure that Business West’s Advisers could use to engage with those companies and show the support that they can access through EEN. The brochure itself plays on a visual theme of children dreaming of what they want to be when they grow up, where the children are a visual metaphor for the companies as they grow. It showcases 6 main service offerings and how they can be accessed.