Client
Colston Girls’ School
Headquarters
Bristol
Industry
- Education
Company Size
- 25 – 50 Employees
Services
- Branding
- Graphic Design
- Advertising
The client
Colston’s Girls’ School is one of the finest schools for girls in Bristol. It was established in 1891 and for most of that time has been an independent school. We worked with the school at a crucial period in their history as they moved from the independent sector and adopted academy status to refresh their brand identity to ensure it was right for the exciting years ahead.
The challenge
Colston Girls’ School had just been rated ‘outstanding’ in their latest Ofsted report and wanted to build a newly refreshed brand identity around this central theme of ‘outstanding’, presenting the school to all prospective parents as a truly superlative option to be considering for their daughter.
The solution
We spent time considering the core elements of the brand identity, such as the badge and incorporated new typography and the strap line ‘Simply outstanding’ with the existing school crest to balance Colston Girls’ School’s past and present. We also developed hero images combining pupils with colourful iconography in playful ways to promote open days and illustrate prospectuses, advertising and booklets.
“Bob greatly impressed us with their ideas and enthusiasm in their presentation. Their work has been of great benefit in communicating our values and setting out our ambitions as we transitioned to academy status.”
Principal, Colston’s Girls’ School