Client
Enterprise M3
Headquarters
Basingstoke
Industry
- Business Support
- Events
Company Size
- 25-50 Employees
Services
- Graphic Design
- Infographic Design
The client
Enterprise M3 is a business-led Local Enterprise Partnership, one of 39 in England, which is working to secure economic growth at sub-national level. They bring together leaders from the business, public and not-for-profit sectors and provide the vision, knowledge and strategic leadership needed to drive sustainable private sector growth. Their aim is to create the foundations on which our businesses can flourish and they strive to improve business productivity, increase jobs and maximise the number of businesses operating across the M3 corridor.
The challenge
We’ve worked with Enterprise M3 closely on their annual report for a number of years. The emphasis of any annual report is often on dense slabs of copy and complex data. Enterprise M3 was keen to make a break with this style and establish a more visual and engaging format.
The solution
We worked with Enterprise M3 to condense as many sections of content into bite size facts or statistics as possible. These then formed the basis of a series of infographics which opened each section and drew the reader into the piece without having to leap straight into the text. This also allowed us to reduce the overall word count and create a more engaging and informative report.
We’ve also developed stand alone infographics to explain individual initiatives such as their Strategy for Growth or to highlight the various aspects which make up the regional digital economy.
"Thank you so much. It has been fantastic working with Bob. As usual, they seem to have been mind readers. The design looks stunning – in particular the infographics."
Strategic Communications & Projects Manager, Enterprise M3
