A new brand for a new enterprise.
Enterprise M3 approached us to develop a new brand identity for their EZ3 initiative, a multi-site enterprise zone comprising Basing View, Longcross and Whitehill & Bordon.
We investigated the concept with Enterprise M3 and concluded we should position the new identity to closely reflect the Enterprise M3 brand. The EZ3 enterprise zone comprised three areas with their own visual identities and these would prove difficult to distill into a coherent visual style for the umbrella brand. By creating a brand identity with a visual link to Enterprise M3 we were able to leverage existing awareness within the local business community.
Our solution took elements of the infographic cog and wheel devices used elsewhere for Enterprise M3 combined with a reduced version of the colour palette and new, distinctive typography.