innovate2succeed is an intensive coaching programme designed to stimulate innovation in business. The programme supports high growth businesses wanting to introduce new technologies or processes to their business or those wishing to launch new products and services to their customers and markets.
We were approached to help their innovation specialists in creating a piece of marketing collateral as a leave behind when they go to visit these high growth businesses that would provide an overview of the analysis and strategic support available to them. The brochure uses a theme of childhood dreams as a visual metaphor – the young boy with his wooden and cardboard jetpack symbolising the high growth companies with dreams of making it big. These images are interspersed with infographics which help to explain various processes more easily. The innovation specialists have found the brochure to be a useful tool and it has been in high demand, being reprinted less than a month after its launch.