Rebranding the market leading web conversion optimisation specialists to intently.






Graphic Design
Web assets

Company Size

11-50 Employees

The Challenge

Why re-brand when you’re already the market leader? Some companies would be happy to sit back and reap the benefits, but Smarter Click saw the bigger picture. They wanted to push the business father into the US market and take the opportunity to assess the journey of growth they’d been on over the past decade, setting themselves up to continue to innovate and prosper in the next decade. Smarter Click had made the decision to change the business name to intently, as the businesses main specialism is in leveraging buyer intent and helping e-commerce businesses to make extra sales to undecided customers through targeted incentive overlays and promotion codes. Some work had been done internally to consider the brand values and company objectives which was really helpful in beginning to understand how we might create and position the new identity to take the business forward.

Intently brand palette

Intently Blue


Intently Mid Blue


Intently Light Blue


Intently Green


Intently Pink


The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us fine-tune and perfect our brand ideation and were always on hand to input their experience to the business.

Operations Director, Intently

The Solution

We began by attuning these values to a colour palette and working up design concepts that would carry the visual language that this is a forward-thinking, innovative tech company. The chosen design features 3 lines which form a stylised sales funnel, with the arrows indicating that prospective buyers can leave the sales funnel at any given point. From there, we created a set of brand guidelines and the example assets (some of which you’ve seen above), This brand kit was handed over to the Intently marketing team to rollout to the new website and various collateral as required. The process is kind of like taking in a wounded animal, caring for and nurturing it, making it stronger and releasing it back into the wild – and we’re never far away, always on hand on a consultancy basis or for bespoke tactical pieces as and when required.