Bath Abbey asked us to help create the visuals for their Footprint project – a transformative programme of interpretation, sustainable energy and capital works that will provide new and restored spaces for all the users of the Abbey. Our task was to the help the public understand the project while the work was underway. We are asked to create a series of designs to be used externally, on printed materials and online.

Why re-brand when you're already the market leader? Some companies would be happy to sit back and reap the benefits, but Smarter Click saw the bigger picture. They wanted to push the business father into the US market and take the opportunity to assess the journey of growth they'd been on over the past decade, setting themselves up to continue to innovate and prosper in the next decade.

The new brand

Smarter Click had made the decision to change the business name to intently, as the businesses main specialism is in leveraging buyer intent and helping e-commerce businesses to make extra sales to undecided customers through targeted incentive overlays and promotion codes. Some work had been done internally to consider the brand values and company objectives which was really helpful in beginning to understand how we might help them to position the business moving forward. We augmented this by attuning these values to a colour palette and creating a new brand that very much carried the visual language that this is a forward thinking, innovative tech company. The 3 lines in the new brandmark form a stylised sales funnel, with the arrows indicating that prospective buyers can leave the sales funnel at any given point.

The new brand

Smarter Click had made the decision to change the business name to intently, as the businesses main specialism is in leveraging buyer intent and helping e-commerce businesses to make extra sales to undecided customers through targeted incentive overlays and promotion codes. Some work had been done internally to consider the brand values and company objectives which was really helpful in beginning to understand how we might help them to position the business moving forward. We augmented this by attuning these values to a colour palette and creating a new brand that very much carried the visual language that this is a forward thinking, innovative tech company. The 3 lines in the new brandmark form a stylised sales funnel, with the arrows indicating that prospective buyers can leave the sales funnel at any given point.

"The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us fine tune and perfect our brand ideation and were always on hand to input their experience to the business."

Operations Director, Intently

"The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us fine tune and perfect our brand ideation and were always on hand to input their experience to the business."

Operations Director, Intently

Rollout & Handover

Once we had created brand guidelines and the example assets (some of which you've seen above) the brand files were handed over to intently's internal design team to rollout to the new website and various collateral as required. The process is kind of like taking in a wounded animal, caring for and nurturing it, making it stronger and releasing it back into the wild - and we're never far away, always on hand on a consultancy basis or for bespoke tactical pieces as and when required.

Rollout & Handover

Once we had created brand guidelines and the example assets (some of which you've seen above) the brand files were handed over to intently's internal design team to rollout to the new website and various collateral as required. The process is kind of like taking in a wounded animal, caring for and nurturing it, making it stronger and releasing it back into the wild - and we're never far away, always on hand on a consultancy basis or for bespoke tactical pieces as and when required.

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Email us

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Email us