Client

Intently

Headquarters

London

Industry

  • Digital Advertising
  • Data-driven conversions

Company Size

  • 11-50 employees

Services

  • Branding
  • Graphic Design
  • Web assets

The client

Founded in 2013 as Smarter Click, eight years later sees a close-knit team of over 30 people working internationally across 20 markets. Our goal hasn’t changed, but our success rate has. We’re proud to support over 2,000 international brands, with more brilliant businesses joining us every week. Their goal is to help clients grow consistently through engaging the audience you already have; leveraging the reach and potential of every individual. From a well-timed exit overlay to a serendipitous browser notification, our services deliver incremental conversions (we can prove it), perfectly brand-aligned messages (we’ll prove that too) and calls to action at crunch points to avoid traffic loss. Under the guise of parent company Smarter Click, intent.ly has had multiple success at the UK and International Performance Marketing Awards across 2019 and 2020 for its work in the technology and telecoms sectors, as well as the accolade of ‘Best Affiliate Marketing Innovation’ for its work with PrettyLittleThing’s success with the ‘Codes’ product.

The challenge

Why re-brand when you're already the market leader? Some companies would be happy to sit back and reap the benefits, but Smarter Click saw the bigger picture. They wanted to push the business father into the US market and take the opportunity to assess the journey of growth they'd been on over the past decade, setting themselves up to continue to innovate and prosper in the next decade. Smarter Click had made the decision to change the business name to intently, as the businesses main specialism is in leveraging buyer intent and helping e-commerce businesses to make extra sales to undecided customers through targeted incentive overlays and promotion codes. Some work had been done internally to consider the brand values and company objectives which was really helpful in beginning to understand how we might create and position the new identity to take the business forward.

The solution

We began by attuning these values to a colour palette and working up design concepts that would carry the visual language that this is a forward-thinking, innovative tech company. The chosen design features 3 lines which form a stylised sales funnel, with the arrows indicating that prospective buyers can leave the sales funnel at any given point. From there, we created a set of brand guidelines and the example assets (some of which you've seen above), This brand kit was handed over to the Intently marketing team to rollout to the new website and various collateral as required. The process is kind of like taking in a wounded animal, caring for and nurturing it, making it stronger and releasing it back into the wild - and we're never far away, always on hand on a consultancy basis or for bespoke tactical pieces as and when required.

"The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us fine-tune and perfect our brand ideation and were always on hand to input their experience to the business."

Operations Director, Intently

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