Kingsmead Carpets began manufacturing cosy home carpets in the Ayrshire town of New Cumnock over 40 years ago. The brand offers a wide range of products with something to suit every style and budget from to wool to man-made fibre carpets.

Kingsmead Carpets had recently undergone a complete re-brand and Bob was entrusted to build on the initial brand development work to roll out the new style across the entire range of Kingsmead Carpets brand communications.

Tasked with implementing the brand across the board we set to work on designing all the key customer journey touch points. This ranged from social media templates to provide the customer with a strong initial sense of the brand’s values and aesthetic to their first physical interaction with the brand, which was likely to be the carpet sample mailer packs we created. The packs consisted of a full colour custom envelope with additional capacity to allow up to four carpet samples to be quickly and simply mailed out to the customer along with a call to action postcard detailing how the client can find their nearest retailer to order their carpet.

From there, we then created graphics for point of sale graphics and sample books to be distributed to retailers across the country to ensure the next step along the customer journey was a seamless and consistent experience. We also redesigned and sourced carpet sample labelling.

Although brand guidelines were in place, there were still important graphical elements that the brand required and we devised new product specification iconography to help the customer easily understand the products and compare one against another. These were key to helping communicate the main product benefits and differences during the customer journey, whether online or in the retailer.