North Somerset Community Partnership is an employee-owned social enterprise, set up in 2011. They provide NHS community health services within an environment where they may compete for contracts and provide other services to the community.
We were initially approached by NSCP to deliver their first ever annual report. We subsequently have worked with them to develop and implement branded communications and key strategic campaigns.
As a new type of provider in North Somerset, we’ve been heavily involved in raising public awareness of the brand. Examples include their Minor Injury Unit which gives the community a convenient, local alternative to A&E for which we developed an engaging teddy bear character to front the campaign. We also work on internal communications such as their magazine, Pulse, to foster corporate and employee cohesion.
We were asked by NSCP to deliver their Lend A Hand campaign. The purpose of the campaign was to raise awareness of vulnerable groups, such as the elderly, in your local community during the winter period. Their aim was to encourage people to pledge 15 minutes a week to helping a vulnerable neighbour at a time of the year when illness and loneliness can be acute.
Working within key brand guidelines to tie-in with the national Stay Well This Winter NHS campaign, we developed a brand identity which made reference to the Lend A Hand name. This was developed into a poster and online campaign. A PR campaign was also undertaken which featured services such as Avon and Somerset Police and celebrities from local radio to encourage engagement with the initiative and raise awareness.
As part of its community aims, NSCP promotes self care and well being as a key component in its drive to constantly improve health outcomes for North Somerset residents.
Obesity and the associated side effects are a major issues for healthcare provision and tackling those at an individual level was a good way for NSCP to meet their aim to encourage self care. We helped NSCP deliver this with a campaign targeted at middle aged people to think a little more about their daily habits and encourage small changes.
The campaign was called ‘A Better Me’ and we developed a series of simple swaps the average person could make. This was backed up with clear facts based around calorie intake to demonstrate how much difference ‘just one small thing’ might make, if you do it every day. This gave people tangible data to prompt them to think about their own small changes and take positive action. We illustrated these swaps with colourful juxtapositions which were both immediate and eye catching. The campaign was rolled out on poster sites and used on social media and NSCP’s own website.