Osborne Care Homes

Creating a brand to reflect how a care home and residents make memories together.

Client

Osborne Care Homes

Industry

Residential Care

Services

Branding
Graphic Design
Social Media
Web Design

Company Size

51-200 employees

The Challenge

Osborne Care Homes runs a group of dementia care homes in North Somerset and South Wales. Osborne’s bold vision includes continuing to enrich lives, developing their group and staff, innovating and making a difference every day.

Osborne Care Homes asked Bob to create a new brand identity, websites and associated printed materials for the care home group. Osborne is a growing care home group and with plans to add a further care home to their portfolio it was the perfect moment to reconsider their brand.

Springboard brand palette

Osborne Green

#88C9B5

Osborne Yellow

#FDD757

Osborne Lime

#C6DC94

Osborne Lilac

#DOA7CE

Osborne Blush

#EF7E8B

Osborne Forest

#506B61

Bob really understood our project and our values and produced a new brand identity that will be instrumental to enacting our vision.

Director, Osborne Care Homes

The Solution

New brand values were our starting point for a new, fresh colour palette and we designed a series of brand marks for each of the homes, reflecting the local setting. The overlapping, angled shapes represent the idea memory and are reminiscent of scattered photos. This is inspired by our designers seeing how resident’s photos are used throughout the homes to aid memory. This is summed up in a new strap line: ‘Making Memories Together’.

While we worked on creating the brand identity, we were planning new websites for each of the homes. The previous online presence was old and was no longer serving Osborne well. We identified a series of areas the new websites needed to address, from more logically laid out information on the types of care available, short videos to bring the homes to life and a web accessibility toolbar to ensure the content was inclusive for all. This was combined with a smart new look reflecting the freshly minted brand work to transform the user experience.