Salisbury Cathedral School

Changing perceptions and branding an institution.

Client

Salisbury Cathedral School

Industry

Education

Services

Branding
Graphic Design
Advertising
Digital Assets

Company Size

51-200 employees

Salisbury Cathedral School

The Challenge

Salisbury Cathedral School is an old educational establishment. And when we say old, we mean really old. It was founded in 1091 by St Osmund, nephew of William the Conqueror and Bishop of Salisbury, to educate the choristers of his Cathedral.

When we were tasked by the school to re-design their brand identity, it was a project we took on with a great deal of excitement and no little amount of respect for the heritage with which we were entrusted. This is true to an extent with many independent school brands – history and values need to be balanced with the vision and ambition for the future. It’s a challenge we’ve come to relish and hone through working with a number of educational institution brands.

Salisbury Cathedral School brand palette

SCS Dark Blue

#003D4C

SCS Bright Blue

#0093B2

SCS Sarum Green

#00A3AD

SCS Bright Green

#97D700

SCS Bright Purple

#981D97

SCS Light Grey

#A2B2C8

Bob is part of our team. They have helped create a consistent look across all our online and offline communications. They are reliable, responsive and cost-effective. I would definitely recommend them.

Communications Director, Salisbury Cathedral School

The Solution

Rather like a much altered, ancient building everyone knew the school identity was built on old foundations but nobody could quite remember how it was originally used or what it used to look like. What the school was clear on was its vision for the future. Research had revealed a great deal of affection among current parents, although some prospective parents had concerns around specific perceived weaknesses which needed to be dispelled. We had some great, positive brand attributes to build on – a genuine, heart-felt sense of community, an extraordinary musical tradition, a strong Christian ethos and an energetic, young Head Master at the helm. We began by asking some really simple questions about the brand identity: what did the flower symbol in the logo mean; could they translate the Latin text for us; did the shape of the crest have significance? We discovered, for example, that the Latin motto didn’t really quite make sense – an element at the heart of the school’s brand was sending out a slightly muddled message. During our brand audit we also found the identity was failing in practical ways too; the logo, for instance, poorly reproduced in most applications.

The new identity reinterpreted the various historic symbols – the Latin motto, the crest, the flower – into a consistent, vibrant set of brand assets. A new brand logo and logotype with a redesigned lily device and a clear, yet elegant new crest ensured it reproduced well in all contexts. A new colour palette was introduced to provide flexible sub-branding possibilities for Prep, Pre-Prep and Boarding and a full set of guidelines ensured everything stayed on track.