Salisbury Cathedral School is an old educational establishment. And when we say old, we mean very old. It was founded in 1091 by St Osmund, nephew of William the Conqueror and Bishop of Salisbury, to educate the choristers of his Cathedral. So when we were tasked by the school to totally redesign their brand identity, it was a project we took on with a great deal of excitement and no little amount of respect for the heritage we were entrusted with. This is true to an extent with any independent school brand – the history and values need to be balanced with the vision and ambition for the future. It’s a challenge we’ve come to relish and hone through working with a number of schools on their brand identities.

Distilling values. Changing perceptions.

Our initial brand discovery sessions with the school highlighted a need to take the identity back to first principles. Rather like a much renewed, yet ancient building, everyone knew it was built on old foundations but nobody could quite remember how it was originally used or what it used to look like. What the school was clear on was their vision for the future. Their own commissioned research had uncovered a great deal of affection among current parents, but a certain resistance from a section of prospective parents around perceived weaknesses. We had some great, positive brand attributes to build on – a genuine, heart-felt sense of community, an extraordinary musical tradition, a strong Christian ethos and an energetic, young Head Master at the helm. We began by asking some really simple questions about the brand identity. What did the flower symbol in the logo mean? Could they translate the Latin text for us? Did the shape of the crest have significance? We then discovered, for example, that the Latin motto didn’t really quite make sense – the very heart of the school’s brand was projecting a slightly muddled message. During our audit we also found the brand identity was failing from a practical view point too - the logo for instance was wholly inappropriate for most applications.

Distilling values. Changing perceptions

Our initial brand discovery sessions with the school highlighted a need to take the identity back to first principles. Rather like a much renewed, yet ancient building, everyone knew it was built on old foundations but nobody could quite remember how it was originally used or what it used to look like. What the school was clear on was their vision for the future. Their own commissioned research had uncovered a great deal of affection among current parents, but a certain resistance from a section of prospective parents around perceived weaknesses. We had some great, positive brand attributes to build on – a genuine, heart-felt sense of community, an extraordinary musical tradition, a strong Christian ethos and an energetic, young Head Master at the helm. We began by asking some really simple questions about the brand identity. What did the flower symbol in the logo mean? Could they translate the Latin text for us? Did the shape of the crest have significance? We then discovered, for example, that the Latin motto didn’t really quite make sense – the very heart of the school’s brand was projecting a slightly muddled message. During our audit we also found the brand identity was failing from a practical view point too - the logo for instance was wholly inappropriate for most applications.

"The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us fine tune and perfect our brand ideation and were always on hand to input their experience to the business."

Operations Director, Intently

"The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us fine tune and perfect our brand ideation and were always on hand to input their experience to the business."

Operations Director, Intently

A modern identity with solid foundations

The new identity reinterpreted the various historic symbols – the Latin motto, the crest, the flower – into a consistent, vibrant set of brand assets. A new brand logo and logotype with a redesigned lily device and a robust, yet elegant new crest ensured it reproduced well in all contexts. A new colour palette was introduced to provide flexible sub branding possibilities for Prep, Pre-Prep and Boarding. Copy concepts were developed to address findings from the research and challenge perceptions. A full set of guidelines ensured everything stayed on track. We subsequently worked closely with the school to develop their website, advertising campaigns and branded communications.

A modern identity with solid foundations

A modern identity with solid foundationsThe new identity reinterpreted the various historic symbols – the Latin motto, the crest, the flower – into a consistent, vibrant set of brand assets. A new brand logo and logotype with a redesigned lily device and a robust, yet elegant new crest ensured it reproduced well in all contexts. A new colour palette was introduced to provide flexible sub branding possibilities for Prep, Pre-Prep and Boarding. Copy concepts were developed to address findings from the research and challenge perceptions. A full set of guidelines ensured everything stayed on track. We subsequently worked closely with the school to develop their website, advertising campaigns and branded communications.

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Email us

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Email us