Bible Society

An insight into how we help this charity bring the Bible to life for every man, woman and child in over 200 countries.

Client

Bible Society

Industry

Faith

Services

Branding
Graphic Design
Social Media
Web Design

Company Size

51-200 employees

The Challenge

Working in over 200 countries, Bible Society is a charity on a global mission to bring the Bible to life for every man, woman and child. Bob Design & Marketing works with Bible Society on regular campaigns, brand development and corporate communications to help them bring the Bible to the world.

Bob Design was initially approached by Bible Society a number of years ago to create a brand identity for Project Isaiah, a survey of UK opinions on faith, religion and the Bible to help Bible Society better understand how it could fulfil its aims and mission. Having successfully delivered that initial project, Bob has become a regular collaborator with Bible Society working on a range of projects from direct mail campaigns to internal communications.

Bible Society brand palette

Bible Cyan

#abecec

Bible Yellow

#fcec8a

Bible Green

#dcee94

Bible Blue

#b3d1fb

Bible Red

#f6c5bb

Bible Purple

#cfbdfa

The thing I love about Bob is their creative bandwidth, lightning speed and a client focus thats second to none.

Brand and Marketing Manager, The Bible Society

Internal welcome guides

Here at Bob, we love developing and implementing new brands. But sometimes a client comes to us with a new brand already in place and they turn to us to help bring that brand to life. One such recent example is Bible Society. When they completed their new brand development process we were in the perfect position to help them implement the new style.Bible Society approached us with three internal welcome guides, for their Swindon headquarters, London office and heritage visitor centre, Mary Jones World in North Wales. The guides are used to on-board new staff members and set out a raft of helpful information including the history of Bible Society, their culture and values and more in a helpful guide the user can keep for reference.Our task was to take the old documents and apply the new brand and associated assets to create a new series of guides for the coming years. The new brand was comprehensively different to the previous design so the guides required a complete re-design. We carefully considered and responded to the brand guidelines to craft a new set of guides that reflects the Bible Society brand perfectly. For example, we selected three colours from Bible Society’s new colour palette to colour code the three guides and created a set of new icons to punctuate the document information based on rules set out in the brand guidelines.We’re pleased to be able to say the guides are now being rolled out to new employees and the team at Bob always finds it satisfying to help launch a new brand as it begins to embed itself within an organisation.

Caffi Tegid brand identity

A fresh and appealing new brand for Bible Society’s Mary Jones World café. Mary Jones World is on the edge of the Snowdonia national park in Bala, Wales. Based in an old, converted church it tells the story of how young Mary travelled many miles on bare feet to buy Bibles in her native language. Her story sowed the seed for what was to become Bible Society. Bible Society’s vision is to engage the local community as well as providing high quality, locally-sourced food and drinks for visitors to the attraction. The space will in time host events, community gatherings and musical events. Bob was tasked with creating a brand identity for the new venture and took inspiration for the brand from the stunning lakeside location to create a brand identity that communicates the sense of the stunning surroundings in which to sit back and relax with a cuppa.

Major donor direct marketing campaign

Bible Society asked us to create a direct mail campaign to engage major donors. We were to highlight issues in China, the Middle East, Africa and also back home in the UK, with ‘region-specific’ packs allowing the conversations to be tailored to each recipient’s specific area of prime concern.

We designed a series of information packs to support face-to-face conversations, explaining how a donation can help spread the Bible to people in across the world where access is compromised by poverty, conflict or repression. Each pack was designed with suitable colour palettes and graphic elements, consisting of a tactile A5 folder with infographics and key facts, a set of tabbed inserts explaining Bible Society’s vision for the region and actual case studies showing tangible results from previous donations. A covering letter from the CEO of the Bible Society provides a personalised touch.