The Footstool Workshop

A characterful new brand identity for an online furniture retailer.


The Footstool Workshop




Graphic Design
Social Media
Web Design
Digital Assets

Company Size

11-25 employees

The Challenge

Based in Wales, The Footstool Workshop is a sister brand from the team behind The Headboard Workshop. The Footstool Workshop sells a wide range of products based on an extensive series of customisable options. Customers can choose from seven different designs in a range of sizes with over 150 fabrics & 30 leg styles.

The team at The Footstool Workshop approached Bob to create a characterful new identity to help elevate the brand to a level more in line with the premium positioning of the sister company, The Headboard Workshop. Having previously designed The Headboard Workshop brand, our challenge was to create an equally engaging look based on a suitable character. The collective decision was to create a hedgehog-based character, imbued with the spirit and personality of the sheep from the headboard workshop brand.

The Footstool Workshop brand palette

TFW Blue


TFW Ochre


TFW Grey


TFW Earth


The Solution

The collective decision was to base the brand around a hedgehog persona, imbued with the brand values of customer care, helpfulness, fastidiousness and patience. We explored a range of visual approaches for how the hedgehog character may be represented but it was eventually decided to build synergy between the footstool and headboard brands and the character was designed to work in harmony with the sister enterprise. The new hedgehog character was named Harriet and we began to look into applying the new look and feel. We worked closely with the Footstool Workshop team to design the website UI. We created a swatch mailer, which elevated the customer experience when receiving their fabric samples, press advertisements and social media assets.