The Headboard Workshop is an online retailer specialising in hand crafted headboards, beds and sofa beds, made with love and care in the heart of Wales. We’ve worked closely with The Headboard Workshop since the company first began. Since 2011 we have created the brand identity, developed the website, worked on press campaigns and shaped every step of their marketing and communications. And along the way we have created many, many sheep…

Baa-rilliant branding

Our initial discussions established a need to create an identity that would mark The Headboard Workshop out as something a little different, for that’s exactly what it is – all products are made to order and no two are likely to be the same. We equally wanted to reflect the team’s sense of fun within the brand personality. We began by researching ideas and concepts synonymous with sleep and rest. Our ultimate solution was suggestive of counting sheep and also gave us opportunities to visually represent the rural environment in which the company was based. We began to extend the concept as awareness of the brand grew, featuring the sheep in different costumes and various settings, always with humour and with tongue firmly in cheek. Our introduction of characters into the communications engaged the audience and differentiated the brand. We also established a distinctive tone of voice that made liberal use of puns to help the brand stand out in the crowded home furnishings market. Further key touch points in the customer journey were also developed, such as a fabric swatch pack and a brand story book ‘Your Guide to Bedroom Bliss’ which explained The Headboard Workshop’s values, products and sales process.

Baa-rilliant branding

Our initial discussions established a need to create an identity that would mark The Headboard Workshop out as something a little different, for that’s exactly what it is – all products are made to order and no two are likely to be the same. We equally wanted to reflect the team’s sense of fun within the brand personality. We began by researching ideas and concepts synonymous with sleep and rest. Our ultimate solution was suggestive of counting sheep and also gave us opportunities to visually represent the rural environment in which the company was based. We began to extend the concept as awareness of the brand grew, featuring the sheep in different costumes and various settings, always with humour and with tongue firmly in cheek. Our introduction of characters into the communications engaged the audience and differentiated the brand. We also established a distinctive tone of voice that made liberal use of puns to help the brand stand out in the crowded home furnishings market. Further key touch points in the customer journey were also developed, such as a fabric swatch pack and a brand story book ‘Your Guide to Bedroom Bliss’ which explained The Headboard Workshop’s values, products and sales process.

"Since 2011 we’ve found Bob to be extremely professional and totally reliable, producing original work of a consistently high standard. Wewould have no hesitation whatsoever in recommending them."

Managing Director, The Headboard Workshop

"Since 2011 we’ve found Bob to be extremely professional and totally reliable, producing original work of a consistently high standard. Wewould have no hesitation whatsoever in recommending them."

Managing Director, The Headboard Workshop

Creating a unique voice

We worked very closely with the team at The Headboard Workshop to develop their website and email communications. As all their products were made from scratch, we had a different e-commerce challenge where the customer wouldn’t be picking the product they liked the look of first but instead the product type first and then applying attributes like fabrics and finishes to it. We therefore developed a five step approach to guide the user, which we featured on the home page, summarised in the strap line – simply click, pick and relax. Our work also extended into email marketing, with regular offers and campaigns built around a visual concept that would always feature the main brand asset, the sheep, involved in some kind of related activity – be it sunning themselves on a deckchair for a summer campaign or dressed as a witch come Halloween.

Creating a unique voice

We worked very closely with the team at The Headboard Workshop to develop their website and email communications. As all their products were made from scratch, we had a different e-commerce challenge where the customer wouldn’t be picking the product they liked the look of first but instead the product type first and then applying attributes like fabrics and finishes to it. We therefore developed a five step approach to guide the user, which we featured on the home page, summarised in the strap line – simply click, pick and relax. Our work also extended into email marketing, with regular offers and campaigns built around a visual concept that would always feature the main brand asset, the sheep, involved in some kind of related activity – be it sunning themselves on a deckchair for a summer campaign or dressed as a witch come Halloween.

Website UX

In striving for excellence and continual improvement, we're continually working with the Headboard Workshop team and their developers to refine the customer journey and buying experience on the website and email customer touch points, be that by rationalising page layouts, designing new assets or drawing yet more of those lovely sheep.

Website UX

In striving for excellence and continual improvement, we're continually working with the Headboard Workshop team and their developers to refine the customer journey and buying experience on the website and email customer touch points, be that by rationalising page layouts, designing new assets or drawing yet more of those lovely sheep.

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Email us

Ready to start your next creative project?

Email us or call our design team on 0117 973 9326.

Email us