The Headboard Workshop is an online retailer specialising in hand crafted headboards, beds and sofa beds, made with love and care in the heart of Wales. We’ve worked closely with The Headboard Workshop since the company first began. Since 2011 we have created the brand identity, developed the website, worked on press campaigns and shaped every step of their marketing and communications. And along the way we have created many, many sheep…
Baa-rilliant branding
Our initial discussions established a need to create an identity that would mark The Headboard Workshop out as something a little different, for that’s exactly what it is – all products are made to order and no two are likely to be the same. We equally wanted to reflect the team’s sense of fun within the brand personality. We began by researching ideas and concepts synonymous with sleep and rest. Our ultimate solution was suggestive of counting sheep and also gave us opportunities to visually represent the rural environment in which the company was based. We began to extend the concept as awareness of the brand grew, featuring the sheep in different costumes and various settings, always with humour and with tongue firmly in cheek. Our introduction of characters into the communications engaged the audience and differentiated the brand. We also established a distinctive tone of voice that made liberal use of puns to help the brand stand out in the crowded home furnishings market. Further key touch points in the customer journey were also developed, such as a fabric swatch pack and a brand story book ‘Your Guide to Bedroom Bliss’ which explained The Headboard Workshop’s values, products and sales process.
Baa-rilliant branding
Our initial discussions established a need to create an identity that would mark The Headboard Workshop out as something a little different, for that’s exactly what it is – all products are made to order and no two are likely to be the same. We equally wanted to reflect the team’s sense of fun within the brand personality. We began by researching ideas and concepts synonymous with sleep and rest. Our ultimate solution was suggestive of counting sheep and also gave us opportunities to visually represent the rural environment in which the company was based. We began to extend the concept as awareness of the brand grew, featuring the sheep in different costumes and various settings, always with humour and with tongue firmly in cheek. Our introduction of characters into the communications engaged the audience and differentiated the brand. We also established a distinctive tone of voice that made liberal use of puns to help the brand stand out in the crowded home furnishings market. Further key touch points in the customer journey were also developed, such as a fabric swatch pack and a brand story book ‘Your Guide to Bedroom Bliss’ which explained The Headboard Workshop’s values, products and sales process.
"Since 2011 we’ve found Bob to be extremely professional and totally reliable, producing original work of a consistently high standard. We would have no hesitation whatsoever in recommending them."
Managing Director, The Headboard Workshop