For over twenty years, Tigerplay have been designing, developing and manufacturing game changing play solutions for children of all ages and has grown into one of the industry’s most forward thinking play providers with a worldwide portfolio. They got us involved to ensure the level of pride and polish they put into their play areas was reflected in the brand and their presentation and marketing materials.

The branding challenge

Over time, the offering provided by Tigerplay had vastly changed, from humble origins making generic softplay spaces in cheap plastic materials to its current position as a provider of high end custom spaces utilising sustainable materials to wealthy worldwide clientele. As you can see, there was quite the disconnect.

We were tasked by Tigerplay to make the brand more sophisticated and grown up, while trying to retain the essence of the original brand. We stripped the brand back to its core and started again. The paw print was retained but re-imagined to be slightly less cartoonish and positioned to the left of the wordmark rather than above it, creating a much more useable brandmark for an increasingly digital world. The font was retained, with the wordmark being redrawn and tidied up with a few tweaks to enhance legibility and capitalised the name. The garish green outline was consigned to the history books and the resulting simplified brandmark now sits much more hand in hand with the Tigerplay’s altered positioning in the marketplace.

A high end brochure for high end clients

The brief for the new brochure was simple, as their reputation was spreading, the profile of clients that Tigerplay were getting was evolving. When meeting with these new clients to discuss their requirements for their playspace, it made sense to be able to call on a lovely brochure to both showcase the fantastic work they do, but to act as a lovely, tacticle leave behind. Almost like a coffee table book, something clients would be proud to show around.

Tigerplay are always very diligent in sending professional photographers to photograph new installations, so we were able to sit down with the guys and go through the archive cherry picking the most relevant and fun projects to use in the brochure. We chose luxurious materials, beautiful mandarin board for the covers and made use of clear and white foils to the cover, finishing touches to elevate the brochure above the ordinary, and leave a lasting impression of quality that echoes the playspaces that Tigerplay create.

"The brochures have gone down a storm, the quality and feel really ties in well to the quality of product and service we offer. They're a fantastic showcase of our abilities and a gallery of inspiration for our clients."

Special Projects Manager, Tigerplay

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