Client
University of Bath,
Centre for Sustainable and
Circular Technologies
Headquarters
Bath
Industry
- Education
- Research Services
Company Size
- 51-200 employees
Services
- Graphic Design
- Web Design
The client
The Centre for Sustainable and Circular Technologies places sustainability and circularity at the core of research, innovation, training and public engagement in applied science and engineering. Their researchers are drawn from across the University of Bath, including the Departments of Biology & Biochemistry, Chemical Engineering, Chemistry, Electrical Engineering, Mechanical Engineering, Pharmacy & Pharmacology, Physics and Social & Policy Sciences. The Centre has received over £40M in funding since its establishment in 2008 and has graduated more than 85 PhD students interacting with over 40 external partners.
The challenge
We were delighted when the team at CSCT asked us to produce a website for the department which would truly showcase the best that the course has to offer. After sitting with the team and planning the structure and content, we began the design process, being careful to ensure the style is in keeping with the new sites being developed for the University of Bath as a whole.
The solution
The site features a comprehensive explanation, both in video and text form, of what the course has to offer in terms of content and types of research undertaken. It takes visitors through the application process, as well as offering useful profiles of the students and academics both past and present and what they’ve achieved. Data capture and a sense of community feature heavily within the site, the relationship between the students, the university and their industrial partners comes across really well and the integrated social media, blog and news feeds intertwine to really keep visitors up to speed with what is actually happening there on a day to day basis.
Using infographics to illustrate the CSCT’s interdisciplinary research
Having spotted bob’s expertise in creating beautiful brochures with rich infographics, the university approached us to create a brochure to promote their renowned CSCT centre and to showcase their cutting-edge research to both students and potential industrial partners. Our initial research started with a visit to the CSCT to gain an understanding of the facilities available. The marketing team were clear on their vision of trying to visually represent the interweaving of the disciplines, and we were tasked with creating infographics that visually resembled molecules and molecular structures, creating a visual metaphor with the course structures and research avenues available. In order to create content that would be of value and interest to both students and industrial partners alike, the decision was taken to feature several case studies, showcasing the interesting and varied research that takes place at the CSCT – things like developing sustainable routes to medicine and food, and developing new sustainable plastics for instance. The CSCT brochure places a huge emphasis on what they call ‘Outreach and Public Activities’ – ensuring the centre doesnt exist in a vaccuum. Throughout the year students are encouraged to put on events and workshops within the community as well as collaborating with various industrial partners to promote excellence and cutting edge research.
"Bob listened to our brief, advised where needed and created something visually striking and individual to the CSCT while adhering to the very strict brand guidelines of the university – we’re delighted!"
Communications Co-ordinator, CSCT - University of Bath