The University of Bath is a premier education provider, recently ranking as 5th best University in the UK in the Guardian’s University Guide 2018. The CSCT (Centre for Sustainable Chemical Technologies) is held in high regard by both students and industry partners (such as GSK, Unilever, Airbus and Sharp among others) and already has around 7 applications for every place available.
We were delighted when the team at CSCT asked us to produce a website for the department which would truly showcase the best that the course has to offer. After sitting with the team and planning the structure and content, we began the design process, being careful to ensure the style is in keeping with the new sites being developed for the university as a whole.
The site features a comprehensive explanation, both in video and text form, of what the course has to offer in terms of content and types of research undertaken. It takes visitors through the application process, as well as offering useful profiles of the students and academics both past and present and what they’ve achieved. Data capture and a sense of community feature heavily within the site, the relationship between the students, the university and their industrial partners comes across really well and the integrated social media, blog and news feeds intertwine to really keep visitors up to speed with what is actually happening there on a day to day basis.
Our initial research started with a visit to the CSCT to gain an understanding of the facilities available to PhD students and the type of cutting edge research that they undertake. The marketing team were clear on their vision of how they wanted to try to visually represent the interweaving of the disciplines to break new ground, and we were tasked with creating infographics that visually resembled molecules and molecular structures in a visual metaphor with the course structures and research avenues available.
In order to create content that would be of value and interest to both students and industrial partners alike, the decision was taken to feature several case studies, that feature the interesting and varied research that takes place at the CSCT – things like developing sustainable routes to medicine and food, and developing new sustainable plastics for instance.
The brochure also places focus on the events and workshops they put on within the community as well as the collaborations they do with various industrial partners to promote excellence and cutting edge research.