Website Design

Making a complex smartphone app easy to understand for a truly worldwide audience.

The brief

ViewRanger is a GPS smartphone app. Bob was asked to produce a new website design that would explain the features of the app, help showcase its possible uses, and publicise the multiple routes, tracks and mapping available through the app. Over 60% of customers access the website from a smartphone or tablet. Thus, the website design provided needed to work seamlessly across any mobile or desktop platform.

Bob collaborated with ViewRanger’s marketing team to decide the best ways to promote the app. We agreed the website should illustrate the benefits of ViewRanger and demonstrate its application to a variety of outdoor pursuits and adventure sports. The website now features an interactive list of top branded and unbranded routes published on the My.ViewRanger community portal, as well as a blog and links to various social media sources.

The new website design has IP address and location recognition to deliver content based on the users’ location. When viewed from a mobile device, the website will recognise the users’ operating system and provide buying options specific to that platform. The website is multilingual and has several language versions – English, American, Spanish, French, and German.

Bob also helped design a customer web portal called my.viewranger. This is a social media platform where users can add a profile, store and share their favourite routes and trails, find new ones or share their experiences. Users can also plot a route for an upcoming trip by downloading free and premium mapping.

The ViewRanger app has become extremely popular since the launch of the website and portal. ViewRanger’s social media community continues to grow and the app regularly tops the App Store charts. In the past year, Bob has uploaded multilingual content for web users in France and Germany and made the website more US-centric to serve the growing market in America.

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