Willow & Hall
Graphic Design

Bob helped Willow & Hall become one of the fastest growing companies in the UK by engaging their target audience with this beautifully designed and printed catalogue, cosy sample pack and striking press advertising.

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The brief

Willow and Hall sells quality British living and bedroom furniture. The company has grown significantly in less than two years from start up to successful online furniture retailer. Bob has worked with Willow and Hall since the beginning, providing design support for sales and marketing collateral.

We’ve just finished work on a beautiful new catalogue design, showcasing Willow and Hall’s lovely British made product ranges. The new catalogue is beautifully designed and printed, featuring some luxury finishing touches such as beautiful gold foil blocking against a solid grey on the uncoated cover. The catalogue design features beautiful photography and room sets alongside strong calls to action, information on the company ethos and USPs, information about dimensions of the products, aftercare of the fabrics and prompts you to go online and order one of their beautiful cosy packs (which we’ve also designed and produced) with up to 8 fabrics of your choice. Our new catalogue design is already proving hugely successful in helping Willow and Hall to further increase sales and conversion rates in the first weeks since launch compared to the older catalogue design from a couple of years ago. Feedback shows older customers prefer to have a printed catalogue and this addition has boosted sales. The Willow and Hall brand continues to grow and the company has recently opened its first showroom in Chiswick, London.

The cosy packs utilise a clever all-in-one construction which holds swatches, two booklets and seals to provide a mailing box. Printed using the same materials as the catalogue to enhance the Willow & Hall brand experience and create a nice level of consistency, it feels like a quality and luxurious item has arrived for you in the post, and really stands out and creates a wow factor.

Bob also designs all Willow and Hall’s advertising campaigns. These campaigns appear in national magazines and newspaper supplements, including The Week, Homes and Gardens, Living Etc, The Guardian, and Observer. As part of the promotional push, Bob designed a mind map and brand pack to introduce the Willow and Hall brand and ethos to new publications and advertisers.