Client
Wilton Group
Headquarters
London
Industry
- Wealth Management
- Professional Services
- Investments
- Pensions
Company Size
- 51-200 Employees
Services
- Branding
- Graphic Design
- Web Design
The client
Wilton provides a personal and fully integrated range of advisory services to corporates, entrepreneurs, high net worth individuals and their families. Drawing on 20 years of experience building long-term relationships with their clients, they are committed to delivering a high level of Professional, Investment and Pension Services.
The challenge
When we first met Wilton, the brand was already in place, but wasn't being managed or used consistently across the organisation. It's a common problem we see time and time again in various organisations. Different teams were directly producing their own material, the result being a very disjointed public facing appearance, where logos, colours fonts and consistency had gone out of the window. Having been impressed with the work we'd been doing for one of their subsidiary companies - Hartley Pensions, Wilton asked us to help rationalise the brands of the companies and bring the design style together to give a consistent feel for the larger group, based on the style we'd created for Hartley.
The solution
We worked with the new marketing department to create and implement a set of brand guidelines to ensure consistency in all digital and printed marketing communications moving forwards. We produced a comprehensive 80-page brand book, covering the brandmark, sub-brands, fonts, colours, icons and assets, application to backgrounds and improper usage, as well as guidance on a suitable style of photography. We also included guidance on how to use the brand in stationery, e-mail signatures and social media. This provided a document for the marketing team to use as their brand bible in all communications created internally at Wilton and ensure a professional standard throughout.
"The brand books look great. It'll be a godsend having such a useful tool here in the office to refer to."
Marketing Manager, Wilton Group