London Business School is a business school and a constituent college of the federal University of London. It has a strong history of teaching and promoting entrepreneurship. LBS was founded in 1964 and awards post-graduate degrees. Its motto is “To have a profound impact on the way the world does business” and LBS is consistently ranked amongst the world’s best business schools.
To celebrate that ‘impact on the way the world does business’ we were asked to put together a brochure promoting entrepreneurship. The main thrust concerns the activities and achievements of the Institute of Entrepreneurship and Private Capital and its various courses.
The brochure outlines just what the institute has to offer prospective entrepreneurs and showcases some of its most notable case studies, stats and awards. The content covers 4 main areas, teaching, research, business creation and outreach and really paints and is a fascinating study of this dynamic and prolific centre for entrepreneurs to hone their crafts. The design style fits snugly with the existing branding and guidelines while pushing the boundaries of what can be achieved within that framework. The outcome has really resonated with both potential students and LBS internally we’re hopeful of extending our working relationship in the near future to deliver more projects soon.
