Smarter Click had made the decision to change the business name to intently, as the businesses main specialism is in leveraging buyer intent and helping e-commerce businesses to make extra sales to undecided customers through targeted incentive overlays and promotion codes etc.
Some work had been done internally to consider the brand values and company objectives which was really helpful in beginning to understand how we might help them to position the business moving forward. We augmented this by attuning these values to a colour palette and creating a new brand that very much carried the visual language that this is a forward thinking, innovative tech company.
The 3 lines in the new brandmark form a stylised sales funnel, with the arrows indicating that prospective buyers can leave the sales funnel at any given point.
“The team at Bob were great to work with and very accommodating considering we were already some way down the line with the rebrand when enlisting their services. They helped us finetune and perfect our brand ideation and were always on hand to input their experience to the business.”
Director, Intently
