Rebranding the market leading website conversion optimisation specialists.


Why re-brand when you're already the market leader? Some companies would be happy to sit back and reap the benefits, but Smarter Click saw the bigger picture. They wanted to push the business father into the US market and take the opportunity to assess the journey of growth they'd been on over the past decade or so and set themselves up to continue to innovate and prosper in the next decade.

Smarter Click had made the decision to change the business name to intently, as the businesses main specialism is in leveraging buyer intent and helping e-commerce businesses to make extra sales to undecided customers through targeted incentive overlays and promotion codes etc.

Some work had been done internally to consider the brand values and company objectives which was really helpful in beginning to understand how we might help them to position the business moving forward. We augmented this by attuning these values to a colour palette and creating a new brand that very much carried the visual language that this is a forward thinking, innovative tech company.

The 3 lines in the new brandmark form a stylised sales funnel, with the arrows indicating that prospective buyers can leave the sales funnel at any given point.